Newsletter

Happy New Year 🎉

January is when most businesses reset goals, rethink strategy, and decide how they want to show up this year. If marketing is on your list (and it probably is), this is the perfect time to talk about video.

Why January Matters for Video

Right now, attention is cheaper than it will be in a few months. Fewer campaigns are running, audiences are more receptive, and you have space to set the tone for the year instead of reacting later.

A strong video presence early in the year helps you:

• Build trust before competitors ramp up

• Clearly communicate what you do and who you help

• Create content you can reuse across the entire year

3 Video Ideas Every Business Should Start the Year With

You don’t need dozens of videos to be effective. Start with these three:

1. A Brand or Story Video
This is your “who we are and why we do it” piece. It doesn’t need to be flashy - just clear, authentic, and well-produced. This becomes a foundation asset for your website, pitches, and socials.

2. A Short Social Introduction
A 30-60 second video introducing yourself or your team works incredibly well on LinkedIn and Instagram in January. People want to know who they’re doing business with.

3. A Problem-Solving Video
Pick one common problem your customers face and explain how you solve it. Educational content builds credibility fast and positions you as the expert.

A Quick Tip on Getting More Value from Video

One professionally shot video can be turned into:

• Multiple social clips

• Website content

• Email marketing assets

• Paid ads later in the year

Planning video properly at the start saves time, money, and stress later on.

Why Professional Video Makes a Difference

While phones are great tools, professional video ensures:

• Clear messaging (no rambling or missed points)

• Consistent branding

• Proper lighting, sound, and framing

• Content that actually reflects the quality of your business

Good video doesn’t just look better - it performs better.

Looking Ahead

If video is something you want to use more intentionally in 2026, January is the best month to plan it properly. Even a simple conversation can help clarify what content would actually move the needle for your business.

If you’d like to chat through ideas or see what a practical video plan could look like for you, just send us an email. info@kaptivate.ie

Here’s to a strong start to the year,
Daniel Kapelianis
Kaptivate Productions
Video Production | Ireland

P.S. Over the next few months, I’ll be sharing practical tips on using video more effectively for marketing - all aimed at helping you get better results from the content you create.